In the last decade, Thomas Kolster has been at the forefront of the advertising as a force for good movement (we call it Goodvertising) and he’s judged everything from impact and sustainability competitions, to the global advertising award shows such as Cannes Lions and D&AD. Now, you can learn the insights and the hacks that not only bring you to the award podium, but make the world a better place. Thomas will show you how to move your campaigns from just saying, to really enabling change – keeping you up-to-date with the latest developments in the do-good space and readying yourself for creating effective breakthrough creative work that leaves a real impact! We’ll discuss work, dissect work – and you’ll become a better impact maker! Add to that, Thomas will give you a few tricks up your sleeve on how to sell your next great campaign.
From 90 minutes to 2-day programs
The workshop is for everyone working with advertising and communication on brand, agency or production side. Typically targeted towards campaign creators, creatives, production or directors, but also for people working with the cross-section of sustainability, advertising and communication.
- The necessary hacks to create real impact and to win real Top Awards
- The evolution of goodvertising campaigns – and how to sell great work
- How to create effective yet impactful work