Description
Unlocking change for leaders and organisations
We’ve taken one our most popular workshop tools and made it accessible online. The tool is really a killer asset for everyone who wants to build a meaningful brand or organization – and avoid the usual pitfalls of a grandstanding purpose platform. It keeps you focused on the change you can enable – and is a proven way to not only drive behavior change, but also unlock sales. The tool gives you a step-by-step approach and guides you along the way with relevant questions.
In the tool you get:
The Arrow
The WHO Void
Unlock the WHO
How to shape a transformative promise
Examples of promises
Questions to ask yourself
Complimentary reading:
Get the book “The Hero Trap” or the PDF “The Brand Transformation Tool”
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