Purpose Doesn’t Need More Saving Than a Self-important Saint Thomas Kolster is one of the most well-known faces in the advertising for good space – coining the term Goodvertising. He’s a marketing activist on a mission to make business put people and planet...
Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less – or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in...
If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness marketing agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry...
Sustainable Brands has just announced it will be partnering with Pixelis, a branding agency committed to design, innovation and sustainability, for Pan-European event in Paris in 2019. It will be the largest of its kind on the continent, in a city that has become a...
