If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness marketing agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry...
By Tarek Chemaly for ArabAd, November 18, 2016 Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. Launched as the first European advertising competition, today it is an...