By Dave Armon, 3BL Media CMO Tuesday, September 27, 2016 – 8:50am Among an impressive line-up of deep thinkers, CEOs and Ph.Ds sharing wisdom about instilling purpose into businesses, it was Homer Simpson that drove the point home. Corporate branding executives...
By Romanita Oprea, 20 September 2016 A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced advertising professional...
Consumers have lost faith in brands. A global consumer research study, “Brand Sustainable Futures”, by Havas Media, of over 30 000 people spanning 4 continents and 9 markets found that two thirds of consumers say that they don’t care whether the majority of brands...
