If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness marketing agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry...
Hosting the recent Open House at JCDecaux in Paris, Thomas Kolster spoke on the need to rethink purpose and profit and the opportunity for goodvertising to play its part in tackling the issues we colossal issues we currently face globally. In this interview he talks...
It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. On the one hand, a fast-talking, cunning clown tried to sell me stuff as ad land usually does best. On the other, I felt emotionally mistreated by a sobbing stranger playing curling with my heart....
