I am very proud and happy to announce that an in-depth Goodvertising course has been launched in partnership with Cannes Lions International Festival of Creativity and 42courses.com! These days brands function in a completely different landscape. Consumers are more...
This year, Dansk Markedsføring (Danish Marketing Association) launched a webinar series called “M Talks”. The purpose of these talks is to share insights, explore actionable solutions and to work towards an industry that is relevant, sustainable and has a...
Purpose Doesn’t Need More Saving Than a Self-important Saint Thomas Kolster is one of the most well-known faces in the advertising for good space – coining the term Goodvertising. He’s a marketing activist on a mission to make business put people and planet...
Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
Two weeks ago, the “Goodvertising or Badvertising” adventure began with webisode one featuring Nike’s “you can’t stop us” campaign. This week, challenging the “do-good” efforts of companies continues… but with a...
