Two weeks ago, the “Goodvertising or Badvertising” adventure began with webisode one featuring Nike’s “you can’t stop us” campaign. This week, challenging the “do-good” efforts of companies continues… but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created by brands and companies, and identifying their messages as either being good for us, making them a #GoodSanta; or bad for us and we’re better off without them, #BadSanta.
Watch webisode two and tag #GoodvertisingorBadvertising as you identify any #GoodSanta and #BadSanta in your world.