Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age – Originally featured in Ad Age This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of...
These are not easy times, but why not exercise the neurones in your frontal cortex? We are happy to announce that we have launched 3 exciting new LIVE Webinars: First one is How to win in Cannes and make the world a better place Second one, Sustainable marketing...
WORKSHOP Learn how to fight purpose fatigue and create an authentic, people-first brand Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful...
At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion. This article...
We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to...
