In this thought-provoking session, Thomas will kill 5 dominating myths about sustainability from “My consumers don´t care about sustainability” to “Consumers don’t want to pay more for sustainability”. He’ll demonstrate how communication can be the key to unlock...
Dear agency peers – if you had to write a memo to your colleagues in the ad industry guiding them towards creative excellence, how would it read? You probably read one attempt at such a message last week from TBWA\CHIAT\DAY’s NYC creative top dog Rob Schwartz, which...
It’s about time our industry got serious about its craft. Newly inaugurated D&AD Impact Awards is an important lighthouse to shine a light on what real change our industry can do! I was honoured to judge alongside esteemed creative minds like Jamie Oliver, David...
Two weeks ago I had the pleasure of judging the 4th African Cristal Awards in Marrakesh together with my panel of fellow judges from South Africa to Egypt. The Awards also saw a novel collaboration between Cristal and Goodvertising as it was decided to award the very...
By Dave Armon, 3BL Media CMO Tuesday, September 27, 2016 – 8:50am Among an impressive line-up of deep thinkers, CEOs and Ph.Ds sharing wisdom about instilling purpose into businesses, it was Homer Simpson that drove the point home. Corporate branding executives...
