By Romanita Oprea, 20 September 2016 A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As an experienced advertising professional...
Today I got a serious reminder that there’s always more than one story to what you read in the news. Earlier I tweeted a stunning image from CNN of a girl starring fearlessly into the eyes of a riot police officer dressed in protective gear. She was marching to...
This interview was originally featured in Business Review Did the concept of goodvertising changed since the moment you created it and now? When I did the book I wanted to focus only on advertising for corporate brands that did good or classical sustainability...
Originally featured in The Drum. The majority of do-good efforts from brands are ridiculous and nothing but a cheeky pick-up line to charm consumers into buying more. For most marketers “doing good” or “Goodvertising” is simply yet another buzzword in their branding...
