I joined the Danish Tv Morning Show Go’ Morgen Danmark on the biggest commercial tv channel TV2 in Denmark for a discussion about the future of advertising....
This article was originally featured in Huffington Post As an industry we’re ignorant at best or utterly demagogic, one-sided and irresponsible at worst. The majority of do-good efforts from brands are ridiculous and nothing but a cheeky pick-up line to charm...
More than 1,300 communications, media and marketing professionals from Belgium and beyond gathered at the annual UBA Trends Day on 10 March 2016 in Brussels, organised by the Belgian Advertisers Association (UBA). The annual UBA event showcases the latest trends in...
Successful Sustainability Messaging Demands You Be Simple It’s sad to say, but brands truly struggle to make their sustainability story engaging and actionable. Sustainability and ‘green’ have turned into those overused marketing buzz words that are starting to lose...
Cindy Gallop, Visa’s Nick Jones and Mr Goodvertising author Thomas Kolster to judge first Marketing Can Change the World Awards The Drum is launching the Marketing Can Change the World Awards to honour the creative thinking that tackles real-life issues in a...
