I’m happy that Sustainable Brands have selected my book “Goodvertising” to be on the “Top 30 Sustainability Book”-list together with esteemed authors such as Paul Hawken, Al Gore, Umair Haque and John Elkington. See the whole Top 30...
There’s plenty to be optimistic about when it comes to advertising in 2015! Finally brands are beginning to recognize that it’s not about pushing messages and snappy jokes at people, but actually seeing where they can play a meaningful role in people’s lives. It’s a...
Everyone seems to have an answer to how we build a more sustainable world – but have we all understood the question? We keep getting in various rooms, we keep discussing it, and the room seems to separate into two sides either in the middle of the discussion, or...
Julian Borra of the Thin Air Factory and Thomas Kolster, author of Goodvertising, provided another immensely entertaining and engaging presentation from SB ’14 London’s main stage in Tuesday’s afternoon brief session. Every footballing cliché in the book was employed...
