As brands are battling to conquer the green throne and consumers demand and expect transparency and authenticity, marketers are successfully moving away from marketing at people and rather creating genuine watercooler conversations about issues that really matter to...
I hear that statement often when I’m doing a talk or presenting to a group of marketing directors. It’s often delivered as a defiant outburst or a sarcastic mumbling,”Our clients don’t care about sustainability!” or, “Our clients...
Doing talks at conferences around the world I guess I was bound to one day ask myself the question: “If I was to do a conference how would I do it?” That question has been answered now. Together with Denmark’s biggest financial news daily Børsen and...
In New York’s Central Park recently, an old man was selling “Banksy paintings” for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the...
Nelson Mandela once remarked: “Education is the most powerful weapon which you can use to change the world,” and I’m inclined to agree. In a world riddled with social ills, one common factor becomes evident, and that is the pivotal role of education in shaping...
