Kick starting the Sustainable Brands Conference first cross-Atlantic passing from San Diego to London, author Paul Gilding expressed his dismay at the lack of real change when it comes to companies addressing pressing environmental and societal challenges. Comparing...
Goodvertising is a heavy book. It’s a thorough look at advertising initiatives and campaigns of the last few years that have an ethical dimension. Given how many books are published on advertising and design (not to mention awards annuals and magazines) it’s...
The SoA Summit (Sustain Our Africa) is Africa’s first annual integrated sustainability summit focused on inspiration and tools for change. In a world first for the continent, 50 influential thought leaders from across the globe were gathered in Cape Town for the...
A week ago I got back from South Africa after an inspiring week at the first pan-African sustainability conference: Sustain Our Africa (SoA). I see a continent that’s far from the picture painted by most Western media of hardship, struggle and poverty instead I see...
Sustainability is mainstream Being responsible is no longer the realm of eco-freaks, whale lovers and tree-huggers: It is simply mainstream. Consumers in general are looking for brands that can reflect their values; whether it is being greener, more responsible or...
