Tomorrow, the 27th of Sept, I’m joining a Round Table discussion on the Future of Sustainability in the Nautical Sector called “Mare Futuro” at the Monaco Yacht Show. It’s exciting to see how different industries are adopting sustainability across its business – and...
As our industry has been able to adapt to changing paradigms before, I’m sure we will now. Our biggest relevance is creativity and a continuous curiosity. There’s a saying among advertising creatives that you’re not better than your last work. This has never been...
It shouldn’t come as a surprise to you that our current way of living is at odds with our planet and for the most part also ourselves and our fellow humans. Our hunger for more and more “stuff” has stripped our planet of natural resources and destroyed habitats. In...
We are living in a new brand world More than ever before, consumers are expecting responsibility, sustainability and compassion from brands. They are brand-savvy and have reached unprecedented levels of advertising fatigue. As a marketer, this is not an...
In all the debate about a new responsible revolution – in the articles, on the blogs and on the bookshelf, what has been sorely lacking is the call for creative communication. I missed the confidence, the firm belief that we as the communications industry can make a...
