Bake in plenty of “me” into the millennial marketing mix. Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma....
Taking a look at winning communication strategies in times of crisis Credit: Illustration by Tam Nguyen/Ad Age – Originally featured in Ad Age This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of...
Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less – or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in...
Thomas is a contributor to AdWeek where he recently shared some of his thoughts on brands and purpose. Click here to read the original article. In a branding sense, purpose has become like Pokémon. Everybody is searching for it, but nobody really knows why. Much like...
Thomas sat down with advertising effectiveness experts WARC during Cannes Lions 2018 to discuss opportunities and pitfalls surrounding corporate purpose.
This opinion was originally featured in The Drum Cannes Lions for once didn’t miss a heartbeat in supporting a growing business community that stands behind the Sustainable Development Goals agenda and this year introduced a Sustainable Development Goals Lion of its...
