INTERVIEW: When advertising serves a higher purpose

This interview was originally brought here   Thomas Kolster is a leading international expert in sustainable communication. He’s the author of the book Goodvertising (Thames & Hudson); the most comprehensive book to date exploring communication as a force for...

The Guardian Interview

The interview first appeared on The Guardian  What can you tell us about your Goodvertising book and project?   In the past few decades advertising has dominated and interrupted every part of our lives, but people are beginning to question the value of that...

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