Ever since Coca-Cola launched its bold anti-obesity efforts, employees must have felt like bulls (or Polar Bears) in a china shop as critics pointed accusing fingers, but ultimately it was a vital decision. They gained the upper hand not only in the obesity debate,...
ONE WORD YOUR BRAND MUST OWN: SUSTAINABILITY In 1992 at the UN Earth Summit in Rio de Janeiro, a 12 year-old girl by the name of Severn Cullis-Suzuki delivered a speech that silenced the room with its apparent frankness, “I’m only a child, yet I know that we’re all in...
From The Huffington Post: Thomas wants to change the game – he believes that sustainability is a war that needs to be fought and that advertising is at its center. “We, as the communications industry, have a pivotal role to play and may I add, that we, as...
There’s a transformational shift happening and it’s picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable. Read the whole article here....
“Goodvertising” holds key to moving minds in a sustainable direction The advertising industry must stop the consumption push and start using sustainability as a USP If we want a better world, we need to tell a better story. Of all advertising out there,...
Goodvertising is a heavy book. It’s a thorough look at advertising initiatives and campaigns of the last few years that have an ethical dimension. Given how many books are published on advertising and design (not to mention awards annuals and magazines) it’s...
