Just returned from 4 inspiring days in San Diego at Sustainable Brands where I also launched wheregoodgrows.com in front of thousands of marketers from around the world. WhereGoodGrows (WGG) is the world’s first sustainable advertising and communication archive. The site strives to inspire collaboration and sharing of good practices and sustainable efforts to do greater good. At Sustainable Brands we also had a booth where we invited people to experience WGG first hand.
In a world facing massive change, we need to take drastic measures. A lot of the issues at hand from water scarcity to poverty are bigger than any one company, governmental agency, non-profit or foundation can answer. We can solve these pressing problems by sharing what really works and create a better tomorrow for everyone.
WhereGoodGrows is more than just a name. It encapsulates our mission statement. We believe that if we all share communication solutions for good; we can accelerate innovation and ultimately do greater good for people, the planet and business.
Goodvertising and WhereGoodGrows
Building from my recent book Goodvertising: Creative Advertising That Cares, the world’s first sustainable advertising and communications archive, WhereGoodGrows, has been brought to the online sphere. As a hub for creative, sustainable thinking, the website showcases best practices and aims to show that doing good is good business. All work featured on the site show real results for the issues and causes the work supports and positive results for the brand or business which commissioned the work.
WhereGoodGrows takes this thinking one step further with the Right to Recycle License, encouraging free sharing of sustainable ideas. If a campaign can improve HIV infection rates in India, what is to say it wouldn’t work in Sub Saharan Africa? By sharing these ideas, we can make a real difference with real results. The only way to make real change is together.