Thomas joined TEDx Panteion University’s jam-packed event in Athens in May this year. Does advertising satisfy or create the needs of the modern human after all? Undoubtedly, advertising is one of the most misconceived professional fields in modern society and the question if advertising can be “good” often finds itself in the center of attention. Can advertising be used for a good cause? How can a non-profit organisation benefit without embodying all the negative background the advertising industry brings along? Watch the whole talk here:

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Thomas Kolster © 2019

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