As recently announced, we’ve recently launched a Goodvertising course in partnership with Cannes Lions on My team and I are ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for substantive transformation and true sustainability to be achieved.

With the significance of this project in mind, Chris Rawlinson (Founder,, Steve Latham (Head of Learning, Cannes Lion) and I spoke about what inspired the course, our observations of the current landscape and how brands can be more relevant in the market today. Have a listen to the podcast and make your way to 42 Courses to begin your learning journey with me and Goodvertising.



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