In the next episode of the recent Ad Age podcast, we discuss purpose marketing, and I give some insights and viewpoints on hits and misses. Check out the article and podcast (taken directly from Ad Age) below:
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and organizations on how to turn environmental, societal and health risks into market opportunities. Below, Kolster’s opinions on some recent campaigns.
Purpose Marketing Hit