I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better have something more on heart than “Look at how good we are,” “I understand” or “America is great.”

The pandemic cannot be ignored as we all know someone who’s been sick, or lost a loved one or is facing economic uncertainty. But what’s the right response? This year, however, your message might come off as a toilet paper-throwing president… read the full article


tampa superbowl marketing CONTENT 2020

Tampa Superbowl 2020. Image supplied.




© 2020 Thomas Kolster. All Rights Reserved.

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