When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and...
Thomas Kolster recently judged the D&AD Impact Awards in New York. D&AD Impacts exists to recognise creative ideas that are driving positive change. This is done by elevating purposeful products, initiatives and campaigns. This year, the Future Impact...
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be...
This week I was invited to judge the D&AD Impact Awards for the 2nd year in a row. It’s an important initiative, as it not only shines light on important environmental and social issues, but aim to solve them. D&AD already one of the most recognized awards...
