This week I was invited to judge the D&AD Impact Awards for the 2nd year in a row. It’s an important initiative, as it not only shines light on important environmental and social issues, but aim to solve them. D&AD already one of the most recognized awards globally in the ad industry invites a broad group of stakeholders to submit their work from social entrepreneurs, grass roots to some of the world’s biggest brands. But what makes a good winner initiative? In the following video, I’ll share my experience from judging as well as how to win a D&AD Black Pencil in Impact Award. The CEO of D&AD Tim Lindsay explained it’s not about competition, but about stimulation. You can see all the winners and the jury here.

The 3 highest awards, The D&AD Black Pencils were given to:
The Immunity Charm

Fearless Girl

School for Justice

Get the tricks to win a D&AD Impact Award


© 2020 Thomas Kolster. All Rights Reserved.

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