Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
Thomas Kolster was recently interviewed by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words...
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be...
The time has come to walk the walk. Thomas Kolster talks on how we need to turn the advertising industry on its head to serve our needs and sustainability on this planet, also acknowledging that change is a two way street, and our opportunity as consumers to do our...
