Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
Welcome to the first episode of “Goodvertising or badvertising” where I, Thomas Kolster, have the pleasure of being your host! I’m mostly known as “Mr Goodvertising” for starting up the “Goodvertising Agency” and for penning...
I recently had the pleasure of being in conversation with Rory Wilmer on “Podcast Pivot”. A fun and reflective podcast which he runs from the Czech Republic. Rory is an independent thinker who has a long history in the advertising industry. As you can...
In his new book, Thomas Kolster has an awakening about brand purpose Credit: Originally published by AdWeek In 2012, author Thomas Kolster released his first book, Goodvertising. Eight years ago, the thinking in the book was revolutionary, and the Danish branding...
