Zagreb’s creatives and communicators had the opportunity to enjoy several hours of socializing with expert Thomas Kolster in the beautiful ambience of Rougemarin Park and enter the fall with a handful of inspiration and new ideas.
Autumn is a time of change and fresh beginnings, so it is extremely important to arm yourself with inspiration, and new ideas were offered on a platter at the workshop “Buffet of Good Ideas” – Creativity for Good powered by Mastercard, held by world-renowned expert Thomas Kolster in Zagreb. If you missed out on the workshop, check out the breath of atmosphere in the gallery.
Pioneer of advertising with a purpose – Mr. Goodvertising – brought Fortune 500 companies, start-ups, agencies and non-profit organizations to the top form and with its innovative approach encourages change through long-term cooperation with the world’s largest creativity festival Cannes Lions, and thanks to Mastercard suppor, organizers from the Croatian Association of Marketing Communication (HURA) brought him to Zagreb. The registration fees for this long-awaited workshop were sold at exclusive prices through Mastercard’s priceless.com platform, which sold out at a record rate, which resulted in another unforgettable gathering of local communicators and creatives.
Personal achievements give us the greatest meaning, not material things. But brands in their communication persistently focus exclusively on things, the lecturer emphasized at the beginning, and during the workshop the participants developed ideas with him that brands can contribute to the community and tell a quality story about themselves, noting – the focus must be works, and the words come after.
Dunja Ivana Ballon, CEO of HURA, said: We are tired of declarative statements and exaggerations of brands that are not backed by concrete actions, so we can’t wait to see what fruit the inspiration that our participants brought with them will bear fruit.
Advertising with a purpose in this way gained a number of local representatives, and the excellent mood and conversations about new ideas continued after the workshop itself. Kolster’s immediate approach is certainly an added wind in the back of quality projects and excellent brands of the domestic communications industry.
Find more information at hura.hr/howtowow
This article was published by The Croatian Association of Marketing Communication (HURA) on 13 September 2021