As Cannes Lions Festival of Creativity is widely known as the world championships of advertising, I am very proud to be invited to join the 2019 Sustainable Development Goals Jury.

Why? Because for a long time I’ve been doing my best to get the attention of companies – how they should see sustainability as an opportunity! So to be offered a seat at the table where the lines are drawn up for what constitutes work that has an impact is phenomenal! And to be honest – it’s not like I can shut up about this topic anyway!

The fact that Cannes, for the second year running, have decided to bring attention to the UN sustainable development goals, is also a testimony to how mainstream the goals have become and neither brands nor agencies should ignore that.

Personally, I’m tired of marketing gimmicks and I’ll be looking for impact, impact, impact! I want to see work that makes kids proud of the work their mum and dad are doing.

I’ll be joining a great lineup of fellow creatives – check out the impressive list below or click here to see all the 2019 juries.

Jury President – David Droga, Founder and Creative Chairman, Droga5, Global
Ariana Stolarz, Global Chief Strategy Officer, MRM//McCann, Global
Atila Francucci, Creative Vice President , nova/sb Comunicação, Brazil 
Christoph Becker, Global CEO & Chief Creative Officer, GYRO, Global
Claudia Gonzalez, Chair, We Are All Human Foundation and Co-Host, Global GoalsCast, We Are All Human, Global
Heesun Kim, Vice President, Head of Global Launch Marketing, Samsung, South Korea
Ishteyaque Amjad, Vice President – Public Affairs,Communications & Sustainability, Coca Cola, India
Maha Elbahrawi, Deputy Director (Judging in personal capacity), United Nations, Global
Per Pedersen, Global Creative Chairman, Grey, Global
Tina Allan, Executive Vice President Director of Data Solutions, BBDO, USA

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Thomas Kolster © 2019

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