Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and suits selling cigarettes, liquor and gas-guzzling cars without any moral reservations, putting ‘good’ in there...
CSR efforts can grow under even challenging circumstances. This was true when I visited Belarus and my recent visit to Georgia proved it again. A country that’s experienced the first European war in recent time and continually is being bullied by Russia while the...
By Tarek Chemaly for ArabAd, November 18, 2016 Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. Launched as the first European advertising competition, today it is an...
While Coke’s new campaign might be killing the brand, could it be revitalizing sales? Dear Coca-Cola, I know you have received a lot of less-than-flattering attention lately from front-covers on Bloomberg asking, “Do you believe I’m just big-boned?” to The Wall...
Picture credit: Bitter Grapes, Tom Heinemann 2016 The appalling slave-like work conditions and lax labeling standards by WIETA are portrayed in a recent film Bitter Grapes (#BitterGrapes, @bittergrapes2016) by acclaimed Danish documentarian Tom Heinemann. In the film...
