By Watchiranont Thongtep for The Nation, October 21, 2016 TO ENSURE long-term business sustainability, companies must communicate with consumers both online and offline to make their brands inspirational, a forum heard last week. At “Sustainable Brands 2016...
By Chris Peregrin on LovinMalta.com, 19 October 2016 How can advertising make the world a better place? How can brands come across as genuine and compassionate? And what can you do to inspire your own workplace to do business in a better way? Those are some of the...
It began quite hectic. I unfortunately had another event in Oslo on the 12th, so arrived 20 minutes before stage time in Bangkok on the 3rd day of Sustainable Brands Bangkok. Later the same day I had a workshop about how to communicate your good efforts creatively,...
Danish supermarket chain Irma uses untraditional methods in a new campaign, “Slå en streg for din bydel/Take a leak for your neighborhood”, at the annual Culture Night in Copenhagen today, where they test Danes’ “organic condition” using...
The Norwegian advertising association had invited me to do a keynote at their yearly and largest event – Den Store Annonsørdagen – The Big Advertiser’s Day. The beginning of the day saw Jenni Romaniuk, Author and Associate Director at the Ehrenberg-Bass Institute,...
