While in Sao Paolo doing a talk and a workshop at the conference New Frontiers on Consumer Behaviour I came across an interesting recycling initiative. Most recycling bins ask people to sort the garbage into different categories, but do people really bother? In Sao...
This interview was originally brought here Thomas Kolster is a leading international expert in sustainable communication. He’s the author of the book Goodvertising (Thames & Hudson); the most comprehensive book to date exploring communication as a force for...
Marrakech was the venue for Global Marketer Week 2015. Co-hosted with the Moroccan Association of Advertisers (GAM) between the 16th and 20th of March, GMW2015 brought together global marketing leaders from 30 countries, including the world’s biggest...
The interview first appeared on The Guardian What can you tell us about your Goodvertising book and project? In the past few decades advertising has dominated and interrupted every part of our lives, but people are beginning to question the value of that...
I’m honoured to be judging yet another award show for good: The EACA Care Awards. I cannot stress enough the importance of celebrating more responsible communication practices. This creative Award aims to recognise excellence in social marketing as part of...
