Are purpose and ESG-communication losing their magic? Have people grown tired of grandiose purpose-statements from companies and CEOs? Is the market space becoming cluttered with sustainability messaging and the effect wearing off? Are people in challenging economic...
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench. If Super Bowl commercials are a symbol of the times we live in, then put on your helmet and shoulder pads — sustainability and purpose...
Subvertising is a type of advertising that is intended to subvert or criticize mainstream advertising. It involves the alteration or parody of advertisements in order to convey a different message than the original. Subvertising can be used to challenge the dominant...
I dare you – find your why in people’s aspirations or challenges. It’ll take you no more than 5 minutes to see the difference. I’ve been in the purpose space for more than a decade and witnessed leaders and organisations run into what I call “the hero trap” by...
#CanIChange? Most certainly a question you’ve been pondering yourself these last days. And you’re not alone. Every new year, @Google reveals the top searches for the previous year. In 2022, people mostly googled how they could change themselves. This is also the theme...
