Six key takeaways from this year’s Cannes Lions and how your campaigns can be better Cannes Lions is to advertising what Cannes is to film – the biggest global gathering of the industry. The change is visible, but is it simply what advertising is so good at:...
A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and...
Download the Booklet here We’re witnessing a purpose-fatigue – so what’s the way forward? How can brands better inspire action? Inspired by my book The Hero Trap and its framing around transformative brands and the methodology the Arrow, I’ve embarked on a research...
If you put on the hero’s cape and shout the fatigued chorus of “better world” and “do good for people and planet” you most likely will fail as people can easily criticize you. You most likely don’t wake up in the morning with an aim to save the world. On a good day, I...
In the second episode of the recent Ad Age podcast, we uncover the difference between commercial suicide and sincere support for the LGBTQ+ community. Check out the article and podcast (taken directly from Ad Age) below: Purpose marketing expert Thomas Kolster does...
