Purpose Doesn’t Need More Saving Than a Self-important Saint Thomas Kolster is one of the most well-known faces in the advertising for good space – coining the term Goodvertising. He’s a marketing activist on a mission to make business put people and planet...
Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
Two weeks ago, the “Goodvertising or Badvertising” adventure began with webisode one featuring Nike’s “you can’t stop us” campaign. This week, challenging the “do-good” efforts of companies continues… but with a...
Welcome to the first episode of “Goodvertising or badvertising” where I, Thomas Kolster, have the pleasure of being your host! I’m mostly known as “Mr Goodvertising” for starting up the “Goodvertising Agency” and for penning...
I recently had the pleasure of being in conversation with Rory Wilmer on “Podcast Pivot”. A fun and reflective podcast which he runs from the Czech Republic. Rory is an independent thinker who has a long history in the advertising industry. As you can...
Dansk Markedsføring (Danish Marketing) is Denmark’s Association for people in media, sales, marketing, advertising and communication. Annually, the prestigious “M List” is released, recognising top-achieving individuals, brands and agencies. The...
