Yet, it’s a wrap. Cannes Lions International Festival of Creativity always feels like a marathon. Especially this year zigzagging between events, speaking and working with Cannes Lions Advisory to connect and engage with some of the most exciting global brands on...
Next week, the world’s biggest #advertising festival kicks off among the glitz, yachts and champagne-filled glasses at the #French Riviera. The contradiction to sustainability couldn’t be bigger and you don’t have to be part of Extinction Rebellion...
Sustainability is moving from nice sounding commitments and campaigns to real actions. Finnish spirits brand Koskenkorva is shaking up the spirits industry with its ground-breaking Climate Action vodka, the first sustainable vodka made entirely from regeneratively...
Today, I heard yet another tree planting project pitched to me with great eagerness from a marketing director. I think my reaction was telling. It’s like when you every Christmas got that sweater from your grandma and you really wished it was Lego – you just put on...
Missed the last episode of #Purpose hits and Misses with Ad Age? For the first visual stream, Ad Age editor E.J Schultz and I scrutinise Heinz, Busch Light, United and more. Check it out...
Corona is no longer an emergency, concluded the World Health Organisation (WHO) yesterday. Human stupidity is. We’ve just gone through the biggest experiment in behaviour change where people adopted social distancing and better hygiene on a global scale. In many...
