A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and...
Download the Booklet here We’re witnessing a purpose-fatigue – so what’s the way forward? How can brands better inspire action? Inspired by my book The Hero Trap and its framing around transformative brands and the methodology the Arrow, I’ve embarked on a research...
If you put on the hero’s cape and shout the fatigued chorus of “better world” and “do good for people and planet” you most likely will fail as people can easily criticize you. You most likely don’t wake up in the morning with an aim to save the world. On a good day, I...
In the second episode of the recent Ad Age podcast, we uncover the difference between commercial suicide and sincere support for the LGBTQ+ community. Check out the article and podcast (taken directly from Ad Age) below: Purpose marketing expert Thomas Kolster does...
Although more than a little delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. All this work is so important for driving messages and action from others! Goodvertising Awards are like no other award. You cannot enter,...
Let me ask you a question. Is there anything you would like to change about yourself? Anything you would like to become better at? You don’t have to get pen and paper out and start writing your list. Trust me, mine is long. Of course, we all have stuff we want to...
