Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
Two weeks ago, the “Goodvertising or Badvertising” adventure began with webisode one featuring Nike’s “you can’t stop us” campaign. This week, challenging the “do-good” efforts of companies continues… but with a...
Welcome to the first episode of “Goodvertising or badvertising” where I, Thomas Kolster, have the pleasure of being your host! I’m mostly known as “Mr Goodvertising” for starting up the “Goodvertising Agency” and for penning...
Dansk Markedsføring (Danish Marketing) is Denmark’s Association for people in media, sales, marketing, advertising and communication. Annually, the prestigious “M List” is released, recognising top-achieving individuals, brands and agencies. The...
In October, Thomas Kolster joined Future Investment Initiative 2019 in Riyadh, Saudi Arabia. Here, he went deep into the world of technology with, among others, Alexander Shulgin, Adam Aron and Bob Simonds. At Future Investment Initiative, Thomas Kolster and other...
