Let’s leave purpose preaching in 2019. Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises...
Thomas Kolster recently judged the D&AD Impact Awards in New York. D&AD Impacts exists to recognise creative ideas that are driving positive change. This is done by elevating purposeful products, initiatives and campaigns. This year, the Future Impact...
The 16 October, the independent media company, Ethical Markets, and co-sponsors announced 10 finalists for the EthicMark® Awards 2019. This an award Thomas Kolster has helped judging for the past years. The EthicMark® Awards continued identifying advertising and...
Thomas Kolster has been part of a really interesting global study by JCDecaux called Brand Urbanism® – exploring how cities can become a platform for better lives. The study’s purpose was to understand the way in which brands express themselves in the urban...
Brands often focus too heavily on making themselves come across as the “hero.” Too often they fall into a “hero trap”. If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion....
