Image credits: Adbusters By Thomas Kolster for The Drum, February 3, 2017 “We try harder”, “We sell, or else”, “Gives you wings”. Sorry, I can’t help but paraphrase advertising slogans, because the fact is, working in advertising is a killer. 2016 was in many ways a...
The Norwegian advertising association had invited me to do a keynote at their yearly and largest event – Den Store Annonsørdagen – The Big Advertiser’s Day. The beginning of the day saw Jenni Romaniuk, Author and Associate Director at the Ehrenberg-Bass Institute,...