Welcome to Climate Punk! I’m behind the microphone on a mission to find radical new answers to the climate emergency. No more BS. Hopefully by talking to climate punks around the world, I can inspire you to find the climate punk within yourself. Take a look at our...
This article was originally written and published by Creative Review When Danish marketing and sustainability expert Thomas Kolster wrote his book Goodvertising back in 2012, the world hadn’t quite yet cottoned on to the idea of purpose in marketing. Since then, of...
As I prepare to head up the Impact and Future Impact juries at the 2022 D&AD awards, I talk about why creatives should stop focussing on small interventions and move on to bigger, systemic challenges. For the most part our industry is no better than a sausage...
I’m grateful for all the powerful and insightful conversations I had on #podcasts in 2021. I really love the format for its frankness and each one of the podcasts provoked me to think differently – and together with the hosts, I feel fortunate to have learned...
People are turning their back on preachy, too-good-to-be-true purpose statements from brands. From years of anti-smoking campaigns, we have learned that people don’t avoid the cigarettes, but rather the campaign. The same can be said about so-called purposeful brands’...
