Expert advisory session by skype or phone for agencies, brands and non-profits After a period of increasing demand for shorter advisory sessions I have decided to launch a formal “Expert 1-on-1” through Skype or phone. The “1-on-1” can be used by agencies or brands in...
When the Ethical Corporation invited me to a conference called the “Responsible Business Summit”, I already had two matches in bullshit bingo “Ethical” and “Responsible”. I assumed we had moved on from the responsible smokescreen to...
How to make Goodvertising Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and suits selling cigarettes, liquor and gas-guzzling cars without any moral reservations,...
At this year’s Super Bowl, “Goodvertising” fared as well as the Broncos – left out in the cold and wondering where it all went wrong. And while the clash on the field was more obvious, there’s a subtle power struggle happening in the world’s most expensive commercial...
