When a factory building in Bangladesh collapses, people start waving their Corporate Social Responsibility (CSR) banners, much in the same way heat waves or heavy rains remind us of climate change, only to be all but forgotten a few weeks later when the latest pop...
The empty roar of the Cannes Lion and an ad industry in distress Usually, the popping of champagne bottles marks the end of the world cup of advertising—the Cannes Lions International Festival of Creativity—where this year more than 35,765 entries from 92 countries...
Ever since Coca-Cola launched its bold anti-obesity efforts, employees must have felt like bulls (or Polar Bears) in a china shop as critics pointed accusing fingers, but ultimately it was a vital decision. They gained the upper hand not only in the obesity debate,...
ONE WORD YOUR BRAND MUST OWN: SUSTAINABILITY In 1992 at the UN Earth Summit in Rio de Janeiro, a 12 year-old girl by the name of Severn Cullis-Suzuki delivered a speech that silenced the room with its apparent frankness, “I’m only a child, yet I know that we’re all in...
