Just returned from 4 inspiring days in San Diego at Sustainable Brands where I also launched wheregoodgrows.com in front of thousands of marketers from around the world. WhereGoodGrows (WGG) is the world’s first sustainable advertising and communication archive. The...
Myanmar – an Asian Kitten with Growing Pains It’s not every day that a new consumer market of over 60 million people opens its neon-lit gates. I was speaking last week at an advertising summit in Yangon, Myanmar and it was an exciting opportunity to get a look at a...
From The Huffington Post: Thomas wants to change the game – he believes that sustainability is a war that needs to be fought and that advertising is at its center. “We, as the communications industry, have a pivotal role to play and may I add, that we, as...
There’s a transformational shift happening and it’s picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable. Read the whole article here....
“Goodvertising” holds key to moving minds in a sustainable direction The advertising industry must stop the consumption push and start using sustainability as a USP If we want a better world, we need to tell a better story. Of all advertising out there,...
