If we look at the advertising landscape of today, 99% of the messages out there communicate nothing more than: Consume the world, which unfortunately leaves slim odds for a more responsible, sustainable voice to gain traction. We do have amazing inventions like...
The power of you There are people who will question you, defy you or fight you. When I was writing the book “Goodvertising”, I mentioned the idea to an industry colleague in Denmark, his first, skeptic response was, “What qualifies you to write this book?”...
I’m going to defend the green washers (at least some of them). Personally, I think it’s better that a brand gets out there and adds to the responsible voices in the marketplace rather than continuing campaigning for mindless consumerism. In the end, it will make more...
Our friends from Metaphoria have done the very beautiful infographic in my book “Goodvertising” showcasing a consumer segment called LOHAS which stands for Lifestyle for Health and Sustainability. Check out their other great work here.
