When every brand is claiming to be Nelson Mandela, people are growing increasingly skeptical towards those brand’s efforts. It’s time we wake up and embrace a new direction, if we’re not to jeopardise the brands we’re working for. And who can blame people for being...
The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become? The best things in life aren’t things. If...
There are few businesses left whose website doesn’t include a proud statement of their purpose, values and mission. Whether a company is selling pensions or protein shakes, customers expect to hear what it stands for. But do these words add up to anything? Thomas...
In this live chat from 24 June 2021, I take my first virtual trip to Kenya where I get interviewed by Calvin Jodisi, Founder of The African Summit on Entrepreneurship and Innovation (ASENTI). We discuss key takeaways from The Hero Trap Audiobook and unravel why...
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and...
