I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better...
Recently, on 11 December 2020, I enjoyed a hygge session with the Innate Motion team from Paris, France. I had the pleasure of being hosted by Innate’s co-founders Benoit Beaufils and Femke Van Loon to discuss brands, unlocking meaningful growth, what...
As recently announced, we’ve recently launched a Goodvertising course in partnership with Cannes Lions on 42courses.com My team and I are ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies,...
Every ad break these days is packed tight with commercials touting a higher purpose from decrying plastic dumping in our oceans to promoting diversity. I used to believe in purpose, with all my heart. Good Lord, I even wrote a book about it calIed, “Goodvertising”...
Two weeks ago, the “Goodvertising or Badvertising” adventure began with webisode one featuring Nike’s “you can’t stop us” campaign. This week, challenging the “do-good” efforts of companies continues… but with a...