The sixth Brandstorming of Hrvatski Telekom, along with the originator of advertising for the purpose of good, Thomas Kolster, offered interesting and inspiring insights about brands to leaders. The pressure on brands is growing – they must be more...
Zagreb’s creatives and communicators had the opportunity to enjoy several hours of socializing with expert Thomas Kolster in the beautiful ambience of Rougemarin Park and enter the fall with a handful of inspiration and new ideas. Autumn is a time of...
I’ve been covering Super Bowls for years and seen how advertisers have embraced purposeful messages or good-vertising like bees around a honeypot. Money talks. If you’re willing to go deep into your pockets and take the public stage for Super Bowl, you better...
As recently announced, we’ve recently launched a Goodvertising course in partnership with Cannes Lions on 42courses.com My team and I are ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies,...
Purpose Doesn’t Need More Saving Than a Self-important Saint Thomas Kolster is one of the most well-known faces in the advertising for good space – coining the term Goodvertising. He’s a marketing activist on a mission to make business put people and planet...
