Missed the last episode of #Purpose hits and Misses with Ad Age? Check it out here: https://www.linkedin.com/events/purposemarketinghitsandmisses-h7053774140029198337/theater/
You can choose to mirror #culture or you can choose to move culture. As the latest #climate report came out from the IPCC, it's abundantly clear - yet again - that brands need to step up to the challenge and inspire people to act on climate. This demands a new type of...
For advertising agencies it’s long been a tradition to add their names to print ads they have made for their clients. It’s almost like a statement: See what we’ve made. I like it and encourage it (if done on all their ads). What a great transparent way to tell consumers (and potential clients) what work you have done and that you’re proud enough of it to put your name to it. But what are agencies willing to put their name to? Cigarettes? Fossil fuels? Advertising aimed at children? Unhealthy ingredients? Alcohol?
Consumers have lost faith in brands. A global consumer research study, “Brand Sustainable Futures”, by Havas Media, of over 30 000 people spanning 4 continents and 9 markets found that two thirds of consumers say that they don’t care whether the majority of brands survive or not.